I’m Serhii Vyshar, founder of W-MAX and a digital marketing specialist with more than 10 years of hands-on experience across SEO, website development, local search, analytics and conversion optimization.
About My Work
Over the years I have worked with roughly 50 businesses and digital projects across the United States, Europe and Ukraine. The scope has ranged from technical SEO audits and full website rebuilds to local SEO, eCommerce optimization, analytics, custom development and marketing strategy.
My work is usually at the intersection of SEO, development and business performance. I do not look at rankings as an isolated metric. I am more interested in how search visibility connects with user behavior, conversion rate, lead quality and the actual growth of a business.
SEO & Search Strategy
Technical SEO, content strategy, local SEO, internal linking, search intent analysis, Google Search Console and ongoing ranking analysis.
Web Development & UX
OpenCart, WordPress, Shopify and custom web projects with a focus on speed, usability, information architecture and conversion.
Local Business Marketing
Experience with service businesses including appliance repair, construction and other location-based companies where calls and booked jobs matter more than traffic alone.
Analytics & CRO
GA4, Search Console, behavioral analysis, landing page testing and practical changes designed to improve lead quality and conversion rate.
How I Approach SEO
I prefer practical SEO over theory for theory’s sake. That means looking at real search queries, SERP behavior, competitors, page structure, user intent and business data before deciding what actually needs to be changed.
Industries and Projects
My experience includes local service companies, eCommerce, recruiting and HR projects, logistics, automotive-related businesses, marketing technology, custom CRM systems and development-heavy projects where SEO needs to work closely with engineering.
Today much of my work is focused on building stronger SEO systems, improving conversion paths and developing internal tools such as BRAIN by W-MAX to make analysis and optimization more systematic.
Connect With W-MAX
You can explore more of my work, research and practical SEO observations throughout the W-MAX blog.
